PAF X GRAILED: VISUALS AND FIGURES
Client: PAF, Grailed
Role: Concept, Design, 3D, Video Editing
Software: Polycam, Cinema 4D, Octane, Chitubox
THE BRIEF
This collaborative project between Grailed and Post Archive Faction (PAF) focused on creating a dynamic and engaging visual campaign showcasing PAF’s distinctive clothing line. The initiative was supported by cutting-edge 3D technology with traditional artistic methods to produce unique visuals and physical sculptures for promotional purposes.
THE PROCESS
The project commenced with 3D scans of a model dressed in Post Archive Faction fits. These scans were processed to capture the textures and forms of the clothing, ensuring the digital visuals retained the essence of the physical garments. Subsequently, these scans were utilized to create detailed visuals supporting the campaign on social media, enhancing online engagement.
PAF SEOUL STORE
The sculptures are currently displayed at the Post Archive Faction headquarters and their store in Seoul. This placement not only serves as an innovative form of in-store art but also enhances the brand experience for visitors, allowing them to interact with the tangible representations of PAF's fashion pieces.