BADSON OXYGEN 2 CAMPAIGN
Client: Badson
Role: Concept, Creative Direction, 3D, Lookbook
Software: Cinema 4D, Octane, Polycam
BRIEF
This campaign for Badson features a fusion of 3D scanning and photogrammetry techniques to create visual compositions. As the creative director, I collaborated with Hieu from Badson to lead the concept and execution of this project, which involved 3D scans of models and their transformation into compelling 3D renders. We also shot a lookbook to accompany the campaign.
PROCESS
The project began with high-resolution 3D scans of models in various poses, capturing details and textures. These scans were then imported into 3D software, where they were rendered to create lifelike and detailed visuals. This process emphasized the textures of the clothing against minimalist backdrops, enhancing the overall impact of the designs.
BEHIND THE SCENES
We utilized a comprehensive photogrammetry setup and our phones to achieve precise 3D captures. The behind-the-scenes process highlighted our focus on capturing the detailed textures and structure of each piece. This approach allowed for a seamless blend of physical garments with their digital counterparts.
LOOKBOOK
The lookbook was shot by photographer Jaison Lin, capturing the essence of the garments in poses that emphasize their structure and movement. The use of both 3D-rendered visuals and traditional photography created a cohesive and immersive narrative for the campaign.
FEATURED
The Badson Oxygen 2 campaign was highlighted across Badson's social media and gained recognition from publications like Culted, Outlander, and TMRW Magazine.