BADSON OXYGEN CAMPAIGN  

Client: Badson
Role: Concept, Creative Direction, 3D
Software: Cinema 4D, Octane, Polycam


THE BRIEF

This campaign for Bad Son features an innovative blend of 3D scanning and rendering techniques to create striking visual compositions. As the creative director, I led the conceptualization and execution of this project, which involved intricate 3D scans of models and their subsequent transformation into compelling 3D renders.







THE PROCESS

The process began with high-resolution 3D scans of models in several poses, capturing intricate details and textures. These scans were then imported into 3D software, where they were rendered to produce lifelike and intricate visuals. This technique highlighted the detailed textures of the clothing against minimalist backdrops, creating a powerful visual impact.

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