GRAIL SALE SS24

Client: Grailed
Role: Concept, Design, 3D
Software: Cinema 4D, Octane Render


THE BRIEF

Collaboration with Grailed to create 3D visuals for their Grail SS24 Sale campaign. As a 3D artist, my role was to transform static images of various fashion items into dynamic 3D renders. These visuals were showcased in Grailed's promotional ads. The graphic design for the ads was handled by the Grailed team.










THE PROCESS
The project began with the selection of images for each garment. Using 3D software, each item was extruded from the images as depth maps. The textures of the pieces were applied automatically. The final step involved rendering these 3D models. These rendered images were then integrated into the ad designs created by the Grailed team.













FEATURED ON

The 3D rendered garments were featured across various Grailed SS24 Sale promotional materials. They were displayed on Grailed's website, app and partner sites as part of online ads. 

The visuals were also shared across Grailed's social media platforms. The rendered images were included in email newsletters sent to Grailed's subscriber base to announce the sale and highlight key items. Furthermore, these visuals were featured in seller guides provided to assist sellers in promoting their own items 
during the sale.