GOAT SHOWROOM: WINTER GOTHIC
Client: GOAT
Role: Concept, Design, 3D
Software: CLO 3D, Cinema 4D, Octane
THE BRIEF
The GOAT SHOWROOM: WINTER GOTHIC project was a high-fashion virtual showroom created to showcase exclusive winter collections from Goat including brands as Balenciaga and Rick Owens. The goal was to create a digital showroom that combined a gothic aesthetic with modern digital artistry.
THE PROCESS
The process began by receiving images and descriptions of the garments from the GOAT team. Using CLO, each piece was recreated, focusing on patterns, textures, and overall design to ensure a similar digital representation. The next step involved rendering these 3D models, taking care to highlight the details and characteristics of each garment. Finally, the renders were animated to create a dynamic presentation, which formed the core of the virtual showroom experience.
FEATURED ON
The GOAT SHOWROOM: WINTER GOTHIC project was featured across multiple platforms. It was showcased on the GOAT app and it was also highlighted on the GOAT website. Additionally, the project was promoted through GOAT's social media channels.