PAF X GRAILED: VISUALS AND FIGURES  

Client: 444, Julius Juul
Role: Concept, Design, 3D, Motion Assets
Software: CLO, Cinema 4D, Octane Render


THE BRIEF

This collaborative project between Grailed and Post Archive Faction (PAF) focused on creating a dynamic and engaging visual campaign showcasing PAF’s distinctive clothing line. The initiative was supported by cutting-edge 3D technology with traditional artistic methods to produce unique visuals and physical sculptures for promotional purposes.








THE PROCESS

The project commenced with 3D scans of a model dressed in Post Archive Faction fits. These scans were processed to capture the textures and forms of the clothing, ensuring the digital visuals retained the essence of the physical garments. Subsequently, these scans were utilized to create detailed visuals supporting the campaign on social media, enhancing online engagement.

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